Purpose-Driven Sales

Tuesdays, 3:00-4:30pm EST
4 weeks

April 7-28, 2026

 Sales is a process many people find stressful, but it doesn’t have to be. What if sales were seen as a service to a potential customer, which resulted in the customer having a clear next step, whether that step involves working with you or not? In this 4-session course, participants will learn to create good client and good project criteria; articulate their company’s process from sales to project warranty; get a “yes” or “no” after three meetings; sell pre-construction; and keep leads organized. 

Format

Online via Zoom. Sessions are recorded and available for review, but attending all sessions in real time is required.

Registration

$800 per person. 

Presenter: Tia Garcia

Tia has 30 years of construction experience, with over 20 years as supervisor, self-employed general contractor, and project manager. She is a Passive House U.S. Certified Builder and is a Certified Integrative Life Coach through Integrative Wellness Academy.

  • Accessibility: We offer closed-captioning and simultaneous interpretation upon request. Please email us if you need any accommodations to participate fully in the course.

    Refunds: We offer a 100% refund up to 72 hours prior to course start time. After that no refunds are available; we will credit your registration fee towards another HELM course.

  • Solidarity Scholarships

    Scholarships available to participants from businesses owned by Black and Indigenous people, People of Color, Immigrants, LGBTQIA folks, and Women. Apply Now.

    State programs

    In Massachusetts: 100% Tuition reimbursement is available for MA-based companies through the Workforce Training Fund Express Program.

    In Vermont: 50% Tuition reimbursement is available for VT-based companies through the Vermont Training Program.

    In other states: Check our Workforce Training Funds page for more details.